Engin Erdogan: An On-Demand Advertising Model for Digital Television

Committee: Dr. Ian Bogost, LMC, Chair, Dr. Janet H. Murray, LMC, Dr. Peter McGuire, LMC

This project prototypes an on-demand advertising interface, where the ads are visible if and only if they are triggered by viewers.

Project Website

For my masters project, I have prototyped an on-demand advertising interface, where the ads are visible if and only if they are triggered by the viewers.

As new ad-skipping technologies such as TiVo erupt, traditional TV advertising seems to be coming to an end. Why do we hate ads so much? But then, why do people look forward to watching commercials aired during Super Bowl? Why do we visit product websites? Aren’t they all produced for the purpose of promoting products and services?

My masters project moves from the core definition of advertising: Information about products. It is based on the assumption that if the medium is desaturated from deceptive advertising conventions, and if more user friendly ones are introduced, consumers will be eager to explore ads.